WSC Launches ‘Marketplace’ to Boost Local Business

IN a bold move to promote the “Buy Canadian” movement, WadupSaskatoon.ca has launched Marketplace, a dynamic business listing platform designed to showcase Saskatoon’s vibrant business community. This innovative feature offers local businesses a powerful tool to connect with customers, enhance visibility, and thrive in the face of economic pressures preconditioned by the unjustified U.S. tariffs imposed by President Donald Trump.

Marketplace, accessible directly on WadupSaskatoon.ca, provides a user-friendly platform where businesses can create detailed listings to highlight their products, services, and unique offerings. The platform caters to businesses of all sizes and sectors, ensuring every corner of Saskatoon’s economy is represented. Listings include essential details like contact information, operating hours, and links to websites or social media, making it easier for consumers to discover and support local enterprises.

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The benefits of listing on Marketplace are substantial. Businesses gain increased exposure to a targeted local audience actively seeking to shop within the community. The platform’s integration with WadupSaskatoon.ca drives organic traffic to the listings, helping businesses to be discovered. Additionally, Marketplace is optimized for search engines, helping businesses rank higher in online searches and attract new customers. For a modest listing fee, businesses secure a professional online presence, making the platform a cost-effective solution for small and medium-sized enterprises.

Beyond the listing, Marketplace offers a unique promotional perk: every business is guaranteed at least one feature in the “Local Business News” category of WadupSaskatoon.ca within a year. These editorial features, ranging from spotlight articles to business owner interviews, provide in-depth exposure, sharing the stories behind the businesses and fostering deeper community connections. This commitment to regular promotion sets Marketplace apart, ensuring Saskatoon businesses receive ongoing visibility and support.

The launch of Marketplace aligns with the site’s mission to champion local commerce, particularly in light of recent economic challenges. U.S. President Donald Trump’s 25% tariffs on Canadian goods, implemented on March 4, 2025, have disrupted trade and raised costs for businesses and consumers alike. In response, a growing “Buy Canadian” movement has gained traction, with consumers prioritizing homegrown products to bolster the economy and reduce reliance on foreign imports. WadupSaskatoon.ca’s Marketplace is a direct response to this call, empowering businesses to capitalize on this patriotic shift.

Dupe Akinola, Publisher, WadupSaskatoon.ca

“Marketplace is more than a listing platform; it’s a lifeline for Saskatoon businesses navigating tough times,” said Dupe Akinola, the publisher of WadupSaskatoon.ca. “By connecting local entrepreneurs with customers who want to buy Canadian, we’re helping to strengthen Saskatoon’s economy and stand united against unfair tariffs.”

Businesses interested in adding their business listing on Marketplace can visit WadupSaskatoon.ca to create their listing and become part of this transformative initiative.

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